An Analyst Lead at Forum Research recognized the importance of data-driven products, and took BrainStation's Data Science course to improve his understanding of data insights. Read on to find out more.
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I’ve always had an inner-drive to see more, do more, learn more, connect more, and simply BE more. Not just in my career, but in my day-to-day life as well. It’s almost as though I have a fear of not experiencing all of the wonderful things that this world has to offer us.
This strong desire to be more has pushed me to seek out careers that allow me to unleash my creative ways, and let my imagination run wild. From working for a major grocery chain developing a wacky new concept for a natural food store, to creating my own nutrition consulting business, my ultimate goal in anything I set my mind to is to make authentic connections with as many people as possible. It’s what makes me thrive.
My current role as an Experiential Marketing Specialist & Educator with the Vega Toronto Team allows me all of the above and so much more. With 1.5 years under my belt so far, I know I have accomplished a lot. Yet, in the evolving world of experiential marketing I also feel that there is SO much more to learn to ensure I continue to launch forward and stay current in this job.
This is why constant learning and development is a priority for me. Even when my excuses ramp up to ‘I have no time’ and ‘I don’t have enough money’, my inner voice tends to fight back and say ‘make it work, you won’t regret it, you never have!’ For this reason, I’ve signed up for the BrainStation Intro to Visual Design course beginning in January. My eyes are already sparkling with excitement knowing that I will soon become a student once again (by the way – who ever thought they’d get excited about becoming a student again after university… not me!)
So why did I choose Visual Design? Well, because our whole world is shifting to a more visual approach. Every aspect of marketing is intertwined with visuals; be that on social media, through the creation of a trade show booth, or the development of an app for your phone. Visuals are what make the user stop, look, and engage with your brand.
In my role with Vega, I’m challenged to ensure that every customer has an outstanding and memorable experience with our brand. I do this through many channels including community connection, retailer promotions, and social media. I’d be lying if I said I was an expert in visual design; knowing which colours and typography to use in my collateral, how to spruce up photos for Instagram on Photoshop… I haven’t got a clue! My background is in Human Resources and Nutrition, not design.
Thankfully, I am about to be enlightened in the coming 10-week course, which I know will be invaluable to me and to making me perform better in my current, and future jobs.