Meet Kate, a Theatre major turned Communications specialist who is looking develop her skills to excel in her new position through BrainStation's part-time Digital Marketing course.
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I have been working in Toronto’s commercial real estate industry for about four years. I was one of the lucky few who knew what their passion was from a young age, and I was fortunate enough to land a job at one of Canada’s premier property developers upon finishing school. Oxford Properties Group has been a great place to work and has given me exposure to people and projects that I could have only dreamed of when I was in university. We have developed internationally, expanding into markets from New York to London to Paris, and become a true Canadian success story. We also operate in an industry that is primed for disruption.
My day-to-day job involves marketing office space in our downtown Toronto office portfolio, and negotiating leases with companies who wish to occupy these spaces. Naturally, this exposes me to a steady stream of entrepreneurs – both in the traditional sense, and in the “intrapreneur” sense. Whether they have started their own company or they are spearheading cutting edge projects for their employer, it is hard not to be inspired by their passion and creativity. This is especially true as Oxford sees an influx of technology companies moving into our portfolio in the Financial Core.
A reality of the commercial real estate industry, especially in the Canadian market, is that it has been left largely untouched by the disruption movement. While Uber has redefined transportation and AirBnB has challenged how we think about accommodation, office buildings (and how tenants and visitors interface with them) have stayed essentially static. Architectural trends ebb, buildings efficiency increases, and the environment plays an ever-larger role, but wholesale changes to the operation of the industry have not manifested themselves. This has not gone unnoticed, and there is a strong contingent of young talent working on new solutions for real estate related problems across North America. There are huge opportunities for improvements to both landlord and tenant experience, and as North America’s fourth largest market and a city filled with talent, Toronto is just the place to develop these solutions
I am taking BrainStation’s Product Management course to learn the skills needed to effectively implement solutions for my company and my industry. The course will allow me to work on real projects and teach me the skills necessary to succeed in the real world. I am lucky enough to work in an industry that is primed for disruption, and the Product Management course is going to equip me with the tools required for success.