Thinking of making a career change? Find out how this BrainStation alum used digital skills training to make the jump into a digital marketing role at Moz.
Monica, a Queen’s University graduate currently enrolled in BrainStation’s Digital Marketing course is looking to add a Digital selection of skills to her five years of traditional marketing experience.
Learn why she decided to enroll in BrainStation’s Digital Marketing course, and how it’s going to complement her already existing set of traditional marketing experiences.
BrainStation: What is your education and career background?
Monica: I graduated from Queen’s University with my honours in English and quickly went to work in Marketing at Sears Canada. While working at Sears I also completed a Fashion Styling and Coordination certificate at Ryerson. My five years at Sears Canada had a strong focus on traditional marketing, flyer, and print media. I was responsible for product launches and campaigns, promotions, and their integration into various marketing channels, both traditional and digital, yet never fully got a hands-on approach to the digital side.
What are you up to currently?
Since Sears went bankrupt in October of last year I have been continuously looking for a job that mirrors my marketing skills. However, with the changing landscape, so much of marketing has a huge focus on digital, something I am not too well versed in. This is why choosing BrainStation to evolve my digital skills is the best option for my reintegration into the workforce.
Which course are you taking with us?
Digital Marketing at the Toronto Campus.
Why are you taking this course?
Marketing has gone digital, and although I have spent over five years working in the marketing industry, I have yet to cultivate the digital marketing skills that are so important in today’s workforce. I have struggled trying to match my traditional skills with the digital expansion that I thought it fitting to take a crash course that is hands on and can help me advance my skills.
How did you first hear about BrainStation?
Having lived close to Spadina and King, I would often pass the campus and decided to give it a better look into once I was struggling to find a job.
What aspects of the course are you most interested in?
Working with a local business to use hands-on applied learning is what I am most excited about. Without this type of application it is harder to further grasp how to enforce this in your career. I hope to also meet like minded people to broaden the opportunities I never thought to be available within the marketing sphere.
What gave you the push or sparked your decision to register for the course?
After being unemployed almost six months and seeing that most of today’s jobs are being offered to someone who is more digitally inclined, I thought it was only necessary to learn these skills to make myself competitive. Seeing the positive reviews online and the body of work that you produce in the class I think that this is the exact thing I need to jumpstart my career.
Where do you see yourself after completing the course? Is there another course you’re thinking about taking next?
Ideally I can get a job that relies both on the traditional and digital sides of marketing. Would still like to do some product-based marketing while being able to truly navigate the digital world. I have been looking to possibly strengthen my SEO skills, so I may look into that as well once successfully completing the Digital Marketing course.