Why a Web Development Certificate is Worth It

By BrainStation August 16, 2018
Share

BrainStation now offers part-time  Web Development certificate courses, both online and at our campuses.

These courses were designed to be collaborative, replicating the kind of working and learning experience Developers experience in the field. If you’re not sure why that kind of training is right for you, we’ve put together the following blog post.

Here are a few reasons why a Web Development certificate is worth it.

Web Developers are Highly Sought After

As we’ve recently discussed, there’s never been a better time to be a web developer.

A recent report from Indeed found that front-end developers were the second hardest-to-fill job in tech, with full-stack developers coming in at the fourth-most difficult to find.

“In today’s world of digital business, such talent is clearly essential to many employers,” concluded the report.

Those findings have been consistent across any number of labor forecasts. The U.S. Bureau of Labor reported that the job market for web developers is expected to grow another 15 percent by 2026, while Mondo’s annual Tech and Digital Marketing Salary guide also found that “Web Developer” was the most in-demand job title in all of digital marketing, as well as one of the top-paying titles in tech.

It’s easy to understand why Web Developers are in such industry-wide demand.

Today, e-commerce/digital influences up to 56 percent of in-store purchases and now represents nearly 10 percent of all U.S. retail sales – a figure that is growing by 15 percent annually, Absolunet found.

Not only is e-commerce rapidly becoming a point of focus for all businesses, but mobile-specific e-commerce is growing at a breakneck pace – Absolunet predicts mobile will reach 70 percent of e-commerce traffic by the end of 2018.

And mobile transformations more generally still represent a huge challenge for slow-to-adapt companies. Mobile now represents 52.95 percent of all worldwide traffic – as opposed to 43.11 percent on desktop – and as the scales continue to shift, companies around the world will have to reconsider their digital strategies.

Web Developers, of course, will be a crucial part of that process.

Developer Salaries Are Going Up

The average salary for Web Developers in the United States is $71,531 according to Indeed, with Senior Developers averaging $95,325.

And those numbers should trend upward. TEKsystems’ annual IT Forecast found both that Web Developers/Software Engineers were hardest jobs to fill, and also the second-most likely job category to see their salaries rise over the next year.

In part, this could owe to the fact that employers are figuring out that they can increase salaries now or pay the price later. A recent report from the market research firm Forrester predicted that employers who were slow to attract critical digital talent would wind up paying up to 20 percent above market salary rates for in-demand talent.

“Over four years, I’ve seen a roughly 25 to 30 percent increase in Web Developer salaries,” said Andrew Carlson, Digital Talent Recruiter at Planet4iT in Toronto. “It’s not even just salaries but in contract rates. A lot of really good Web Developers will end up switching to being self-employed contractors.

“To give you numbers, I used to see full-stack developers charging $50 to 60 an hour – now, it’s not uncommon to see roles that are $75 to 100 per hour. That area has definitely grown.”

Employers are Emphasizing Continuing Education

For newcomers to Web Development, a certification course will give you all the tools you need to hit the ground running in this quickly developing field.

BrainStation’s innovative curriculum helps students establish a solid foundation with HTML and CSS, before moving on to areas including Bootstrap, Visual Studio Code, React, server-side programming and responsive design.

But it’s not just neophytes who can benefit from a Web Development certification.

Given how rapidly tech is evolving – and beyond the shift to mobile, companies will soon also have to optimize their websites for voice searches, photo-based shopping, and app ordering – it’s crucial for tech talent to evolve at the same pace.

The IT research firm Foote Partners found that a single tech certification raises base salary by an average of 7.6 percent. Employers are obviously in agreement over their value; according to the TEKsystems report, 90 percent of IT leaders said they either planned to increase or maintain spending on training and personal development.

“It seems like in that field more than many others, the pace of change happens so rapidly – you constantly need to be learning new skills to stay on top,” Carlson said.

“Whether you’re taking a certification to transition your career or you’re taking a certification to update your skills, that demonstrates to an employer that you’re constantly trying to learn new things. It says you’re open to new challenges and you’re trying to grow yourself as a person and an employee.”


Ready to get started? Enroll in BrainStation’s
full-timepart-time or online courses in Web Development.