What We’re Reading | May 4

By Mauricio Poveda May 1, 2015

What We're Reading

         The $300 Million Dollar Button | User Interface Engineering

This article was sent around to the team this week from co-founder Duncan McCall. Although it’s not new, it blew our minds how such a small change could produce such profound impact. It can become difficult to pay attention to minute details like the wording of a button, but they can change the game.

         Apple Watch not sensing some users with wrist tattoos | Mashable

With all the hype surrounding the Apple Watch, it’s doubtful anyone would have predicted something as simple as tattoo ink would interfere with the technology. Mashable has reported multiple instances where the Apple Watch cannot function for those with tattoos on their wrists.

How to Write a Marketing Plan | Shopify Blog
Without a solid marketing plan, too much is left to chance. When you rely on “hope based marketing” you’re at very high risk of losing money, time, and traction, because nothing is strategic and everything is reactive. This provides a handy guide to creating the best marketing plan tailored to your business and objectives. 

         Why Uber is Set to Disrupt Amazon (and Other Tech Trends) | OpenView Blog

An interesting and highly informative snapshot into the future of some of the major brands online today. Scott Galloway dissects the future of the “Four Horsemen” – Google, Facebook, Amazon and Apple.

         Instagram for doctors: how Figure 1 is crowdsourcing diagnoses | The Guardian

The majority of the population looks to Google for all of their answers, but now doctors can look to the Figure 1 app when they aren’t sure of the correct diagnosis. An innovative idea for doctors to assemble their knowledge.

         Elon Musk unveils Tesla Powerwall Batteries to “Change the World” | Mashable

On the forefront of carbon-free technology, Tesla has introduced the Powerwall which is a storage system for solar power. They’re hoping to roll out 2 million Powerballs to meet the energy requirements of the world – reducing the inconsistencies in solar power.

Got a great read you’d like to share? Tweet it at @BrainStation!