What We’re Reading | April 7

By Mauricio Poveda April 17, 2015
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What We're Reading

  1. Want More Women Working In Tech? Let Them Stay At Home | Wired

We love the idea of women empowering other women in the tech industry. PowerToFly is a job site that connects women with employers who are willing to let them work remotely. The site launched in August, targeted primarily toward women in tech. Since then, it’s had tens of thousands of women across multiple industries register for the site and apply for jobs with nearly 700 big-name employers

2. The New Age of SEO: Why Your Approach Must Change | Inc.
Proper SEO tactics are key to getting noticed and gaining an edge on your competition – it’s now imperative to build strategy based on Google’s parameters. This article provides some helpful insights on the key SEO tactics for 2015, touching on many topics that you’ll get hands on practice with in our Digital Marketing course.
3. Not Taking Risks is the Riskiest Career Move of All | Harvard Business Review
This is a great read that sheds light on the uncertainty of today’s industry, and why it’s necessary to constantly be updating your skills to prepare for new opportunities.
4. 12 Simple Ways to Improve Your Website | TIME
Websites are an important point of contact with potential customers for businesses of all types, and even the simplest of tweaks (including a strong call-to-action, for example) can have a tremendous effect on your website’s success.
5. UI, UX: Who Does What? A Designer’s Guide To The Tech Industry | FastCo Design
When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. For those who are new to the world of user experience design, this article provides a great description of the differences between design roles within the tech industry, and gives key insight on what to expect as a UX/UI Designer using brand examples.

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