Vega Lunch & Learn Insights | Kelsey Reidl, Experiential Marketing Specialist

By Trilby Goouch March 24, 2016
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We had the pleasure of hosting Kelsey Reidl, Experiential Marketing Specialist at Vega, to share her experience getting into the health and fitness industry and what helped her get to where she is today. Kelsey is a recent grad of BrainStation’s Intro to Digital Marketing course in Toronto.

Say Yes so small opportunities

  • Find the right opportunities that will lead you closer to where you want to be
  • Kelsey started out with working at reception at a fitness studio – an opportunity she almost turned down but said yes to, which allowed her to be a part of the community and launch her own group wellness program. It also led Kelsey to meet the Vega Team during a group workout – they exchanged contact info and the rest is history! Saying yes was a great idea, and doing that with some heart and soul opened up networking opportunities and set her up for an interview for a dream opportunity
  • 80% of our results come from 20% of our efforts – so start making some efforts!
  • Don’t write off anything as non-impactful – small opportunities will have a tremendous impact on your future
  • All of the yes’s will begin to add up, leading to great things
  • Become more of an essentialist – say no when you need to shift to a place of more control
  • Book recommendation: Essentialism
  • Go with your heart and find out what’s going to contribute to your long-term plan
  • Experiential marketing: It’s about bringing a brand to life through the creation of memorable experiences, often face to face with consumers
  • You being you and leaving an amazing feeling with someone is the most impactful thing on your life as an experiential marketer
  • What is your ‘side hustle’ aka what are you doing to fill your time outside of your work hours? Can you monetize it? Hone in on what you’re good at – it could offer an opportunity to build an entrepreneurial career
  • Everyone has different strengths that can be monetized – there will always be someone who is interested in what you have to offer

“Most of what exists in the universe are actions and all other forces, resources and ideas have little value and yields few result. On the other hands, a few things work fantastically well and have tremendous impact.” – Richard Koch

Working for a company with culture

  • In order to be noticed in a company with a strong culture, do something different
  • Submit an ‘anything but average’ application
  • Share more of you and your story
  • Kelsey filmed herself to showcase her skills that would fit with the role – she wanted to find a way to stand out against the competition
  • People want to know you and find a way to connect with you

“The definition of insanity is doing the same thing over and over again but expecting different results.” – Albert Einstein

If often starts with your resume…Kelsey’s application tips

  • I may not read the resume, but I will see the design and layout
  • You don’t need a cover letter
  • Lead with something interesting in the first few sentences
  • Bonus points for creativity – make me smile!

Staying Motivated

  • What got you here, won’t get you there (never stop learning!)
  • Talk to 1 new person each day
  • Never discount past job experience
  • When you have no motivation, do a power hour – break an hour into 3 20 minute intervals, and give yourself those 20 minutes to complete a task
  • Recognize what makes you feel good, and most alive – DO MORE OF IT

Follow Kelsey on Twitter and Instagram!