The BrainStation Experience | User Experience Design

By Trilby Goouch July 29, 2015
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Adam Higa, User Experience Design student in Toronto

The BrainStation User Experience (UX) Design course was actually recommended to me by one of my managers this summer during my internship with Deloitte Digital. In all seriousness, I actually had never even heard the term “user experience design” before this summer. But after the highly informative and free BrainStation Workshop (and no, they unfortunately aren’t paying me to write this (yet)), I realized that the world of UX design is ripe to disrupt current design trends and hungry to hire business professionals who have a knack for the skill.

Before I delve too far into what the course entails, how about I rewind and tell you about myself first.

I am 21 years old, with a passion for meeting new people and would definitely try most things at least once… or at least that’s what my Plenty of Fish Profile says. Professionally speaking, I just finished my third year of my undergrad at Western University (Go Mustangs), and am majoring in Consumer Behaviour, which could be summarized as “psych based marketing.” The pro’s of this program are that I now have a higher understanding of people and consumer strategy. On the flipside, the program is largely theoretical so my software skills rival that of a newborn chimp. Hence – my new-found relationship with BrainStation.

So what exactly does the course look like? Well, my class is made up of about 12 people varying in age, experience and educational backgrounds. As the youngest student, I initially found this to be intimidating, but it turns out that all the experiential diversity makes for some pretty remarkable collaborative sessions. The class is structured in a way that over the duration of the 12 week course, we are working towards a final project.

Each class is blocked into three components:

1. The first hour is presentation time, where one can hone public speaking in a relaxed environment, engage in discussion and share progress made on your topic to receive informal feedback from the class.

2. The second component is the lesson, where we learn the theory and design principles that will be applied to the next portion of our projects.

3. Lastly, we work on a mini-assignment corresponding with the lesson just learned. This gives some practical experience before applying it to the final project.

If at this point in my article you are thinking to yourself “So what?” Don’t worry; meeting awesome people, learning groundbreaking design trends and taking part in educational career accelerators are not for everyone. That being said, I still think that Brainstation might be for you.

This is because the BrainStation lair is not your average educational hub. You know those late night talks at 2am with your best friends when you discuss what your start-up office is going to one day look like, with Ping pong, Foosball, Nintendo Wii, free snacks for all and most importantly a seemingly endless supply of kegs? Well, this dream is the BrainStation reality.

If you don’t believe me, come see for yourself.

Or at least make sure to stay tuned for my next mildly entertaining briefing to find out what it is exactly that we’re learning. Until next time,

Adam “Almost UX Extraordinaire” Higa

Intrigued? Learn more about our User Experience Course in your city.