We’re sharing key insights from Emily Taylor’s Vancouver Digital Marketing Workshop – aspiring marketers, take note!
Step 1: Define the business GOAL: “Our ultimate goal is…”
Step 2: Assign strategic ACTIONS: “We’ll achieve it by…”
Step 3: Identify your AUDIENCE: “Our target market is…”
Step 4: Find your NICHE: “Our niche in the marketplace is…”
Step 5: Craft your VOICE: “Our unique brand identity is…”
Step 6: Fill your TOOLBOX: “The tools we can use are…”
Step 7: Decide your success METRICS: “We’ve succeeded when…”
What’s in Emily’s TOOLBOX:
Buffer: Great for scheduling content across social networks
Mention: This will help with tracking web mentions
Sunrise Calendar: Useful for combining calendars; editorial calendars, etc.
Tradable Bits Stream: Excellent tool for collecting, curating, sharing user-generated content about you
Active Inbox : For organizing emails into tasks with deadlines
Google Analytics Page Analytics plugin for Chrome: For tracking website activity
***Caveat: The best tools are the ones that align with your goals, actions and audience. Don’t ever let someone tell you that one tool is right for everyone!***