Tech Reads | What We’re Reading | August 17, 2017

By BrainStation August 17, 2017

At BrainStation, we never stop learning – our team is obsessed with it. With so many bright individuals sharing content back and forth every day, we thought we’d share some of the best content we come across each week in hopes to inspire you and get you excited about what’s happening in digital. Below is a roundup of our favourite tech reads from the week ft. topics in UX Design, SEO, Digital Marketing, creativity and more.


Q&A With Hootsuite’s Great SEO Owl Zak Ramdani | BrainStation Blog

We sat down with Hootsuite’s SEO lead to chat about his path to become an SEO expert, the day in the life of an SEO expert, the key SEO tools used at Hootsuite and more.


To Come Up with a Good Idea, Start by Imagining the Worst Idea Possible | Harvard Business Review

When we give ourselves permission to have bad ideas, we often come up with the best ones. The key to wrong thinking is coming up with a seemingly bad idea to challenge the status quo, pushing ourselves to imagine new and disruptive ideas, beyond our own preconceptions. An interesting approach to fostering creativity.


7 Rules to Foolproof Your Next Marketing Campaign | Inc.

Whether direct mail or digital, marketing will flop if it doesn’t get read. This article offers great insights on how to improve your chances for success, from picking the right audience to including an incentive.


Design Thinking: One Key To Digital Success Is Focusing On Humans | Forbes

Customer experience thinks holistically about how to best align to the customers’ desired outcome, while user experience looks at how applications are designed. A great read on design thinking and how it’s applied in organizations.


SEO Is More Than a Numbers Game. The Real Goal Is Engagement | Entrepreneur

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value.

Have a great read you’d like to share? Tweet it at us at @BrainStation!