Hi, I’m Jason.
I hold a Bachelor of Design from OCAD University and a Masters of Design and Communication from York University. For nearly 20 years I’ve led brand identity projects, taught and mentored juniors, lectured at OCAD University, and built winning identities for clients such as Toronto FC, the Toronto Marlies, York University, and RIM Blackberry. I’m now looking for the right agency and clients to deepen my impact on the legacy of Canadian design.
What course are you enrolled in for this cohort?
I am currently enrolled in the User Experience Immersive Course at BrainStation in Toronto, commencing June 20.
How did you hear about the program?
As a portion of my design practice consists of teaching at the college/university level, I often hear from past students who have gone on to engage in their own design careers. Often, I will hear back from students who have chosen to pursue further studies. Many have mentioned their interest in UX and UI, and from a few of them I have been recommended to look into the courses and curriculum of BrainStation.
What made you decide to take the course?
I regularly upgrade my skills, and as I am becoming much more interested in mobile, locative, and web based design as an extension of my branding and identity work, I decided to commit to an intensive, immersive exploration into the field of UX and UI design.
What are you most excited to learn?
I am very intrigued with design process. Methodologies involved in research, brainstorming, and production processes I have honed within my practice as a studio and freelance designer, and am excited at learning the methods and processes specific to UX and UI. I am certain that these methods will have very real repercussions within my design teaching practice within the context of the classroom.
How do you plan on applying your newfound skills, personally and/or professionally?
I am interested in involving this new skill set within my current practice of design and design instruction. The logical extension of designing for digital spaces and new technologies from a branding and identity design perspective will enable more control over the roll out of program based work, as well as gaining new relevance within the instruction of design within this exciting tech space.
If you had to pick a favourite tech company doing awesome things, who would it be and why?
Google or Tesla. Google for its reach, and Tesla for its aspiration.
Favourite spot to spend an afternoon in the city?
The island, as it offers a spectacular view of the city, while offering an environment that feels completely different from that within the city. Or on the saddle of my bike!
What entrepreneur or thought leader inspires you most and why?
A close friend of mine, Lukas Dryja. As the founder and CEO of Toronto based Format, he has grown his venture into a 30+ team and sustainable tech company that continues to expand into exciting new domains.
Describe your current hobbies and interests. Do you see your course lending to these?
Design (anything and everything), art, creative writing and personal journaling, hiking and long distance walking, cycling, camping, and travel. I see the opportunity to express ideas and creative production through new methods and technologies as further challenges to progressing my skills. I am extremely excited about learning new methods, design philosophies, and skill sets. New tools and tech can lead to new forms of output.
What will you be accomplishing in 10 weeks? What will you be capable of in 10 weeks?
I will be able to research new modes of gaining insight into better, more considered design that enables people to leverage more agency over their environments and within their lives. I will be able to better define user personas. And I will be able to more effectively engage in the design process for mobile, locative, and web based products.