Meet Kate, a Theatre major turned Communications specialist who is looking develop her skills to excel in her new position through BrainStation's part-time Digital Marketing course.
Hey everyone, I’m Nick.
I’m an Academic Operations Manager & Media Specialist at an e-learning ed/tech startup in Toronto. I’m an avid world traveller, and have lived and worked in South Africa and South Korea. I’m an advocate for life-long learning and am passionate about education, technology and music, and an unquenchable desire to explore.
What course are you enrolled in for this cohort?
Product Management at BrainStation Toronto.
How did you hear about the program?
I am always on the look out for fresh and innovative ideas and things to get involved in. I came across BrainStation on the internet and decided to go and have a look at the space and chat with some of the people on the team.
What made you decide to take the course?
After attending an Intro to Instagram Marketing evening workshop, I knew that I wanted to be a part of what BrainStation had to offer. Their flipped classroom approach, hands-on project based learning and continuous effort to remain current and on the cutting edge of what the digital, tech and business worlds have to offer impressed me right from the start. I eventually joined the evening events team in Toronto to help out with weekly workshops, and jumped at the chance to sign up for a course when I had the chance.
What are you most excited to learn?
I’m excited about it all! I’ve been working on a few media and marketing projects recently and am looking forward to diving deeper into the full spectrum of how creative ideas are brought to life.
How do you plan on applying your newfound skills, personally and/or professionally?
I hope to bring some of the skills and insight I gain from the course to help me develop a few creative ideas of my own that I have been working on at work and on the side.
If you had to pick a favourite tech company doing awesome things – who would it be and why?
My current local favourite is RITUAL. The team there has created a simple, clean and stylish app that provides a specific purpose and does it very well. They’ve blended all aspects of a smooth design and convenient access at your fingertips with an incredibly practical and useful purpose. They reward their customers with great referral bonuses, help promote local businesses in the city, and help save people time in the process.
Favourite spot to spend an afternoon in the city?
On an afternoon in the summer you can find me all over the city on my bike. I love to hang out at beaches, the harbour front trail with friends, or on one of the many amazing patios the city has to offer.
What entrepreneur or thought-leader inspires you most and why?
Years ago I read about a Brazilian mechanic/inventor that created a response to the constant power cuts and lack of electricity in some areas of the country – a lamp made from a plastic water bottle filled with water and fitted through the roof of a house. It’s free, uses no electricity, and during daylight produces the same brightness as a 40-60 watt bulb. This kind of back to the basics approach really inspired me because it’s built out of necessity, it’s creative, takes minimal resources and effort to put into action, and helps to solve a problem at the same time.
Describe your current hobbies and interests – do you see your course lending to these?
I’m a musician, tech lover and someone who is always on the go and trying new things. I’m hoping that this course will spark some new inspiration and help me bring some of these things that I love together in fresh, new way.
What will you be accomplishing in 10 weeks? or What will you be capable of in 10 weeks?
By the end of the 10 weeks, I will be taking an idea for a product and putting it through all of the stages to turn it into a viable product that has a place in today’s market. In 10 weeks I’m hoping to have a look at the greater picture of what it means to create something new and the teamwork, phases and different components that go with it along the way.