Student Experience | Why I’m Taking Digital Marketing | Rebecca Shapiro

By BrainStation September 19, 2016


Learn more about BrainStation’s Digital Marketing course.

Rebecca is a 23 year old Londoner currently living in Vancouver. She works as associate editor of VIVA Lifestyle & Travel, a startup and online magazine aimed at millennials. In her spare time, she blogs at and writes for publications ranging from Elle Canada to The Guardian to The Huffington Post.

What course are you enrolled in for this cohort and what made you decide to take it?

Digital Marketing! I hope to apply the skills I learn to promote Women in Tech Week 2017, just one of many fantastic programs and events organised by the Women in Leadership (WIL) Vancouver chapter. I was so keen to take the course because in both my work life (working for an online publication) and my extra-curricular life (as part of Women in Leadership), everything digital is of the utmost importance. Quite simply: the more you understand SEO, analytics, social media and so on, the more you can promote articles, events and even yourself. Digital marketing is vital in today’s world.

How did you hear about the program?

From Elena Yugai – a friend, fellow employee at VIVA and co-chair of Women in Leadership here in Vancouver. She kindly recommended me as a Brand Ambassador.

What are you most excited to learn?

SEO. It’s one of those things that everyone throws around e.g ‘let’s make this SEO friendly’ etc. And I feel like many people, myself included, only really have a surface level understanding of how search engine optimization works. It’s critical for my personal blog, my work and my hobbies to know how to use it. I’m also intrigued to learn about e-mail marketing because it’s something I know nothing about, but I’ve heard can be incredibly useful in maintaining a dedicated following for whatever you’re trying to promote.

If you had to pick a favourite tech company doing awesome things – who would it be and why?

It’s not fully launched yet, but I’m super excited about UK-based company, Brolly. It’s the UK’s first AI insurance advisory application – a platform for users to store all their insurance policies in one space, analyse the existing coverage and offer tailored advice on other policies. It sounds overly simple, but it’s so important in the insurance sector which is currently so full of opaque, complex and overly-technical products.

(Out of the tech companies that have been launched, Slack is a life changer. The most invaluable messaging service.)

Favourite spot to spend an afternoon in the city?

It has to be Nelson The Seagull, for their chilled vibes and other-worldly avo toast. The Vancouver Public Library is also gorgeous, I wish I had more time to hang out there! Deep Cove never disappoints either.

How do you plan on applying your newfound skills, personally and/or professionally?

I hope to be able to effectively promote the incredible events that Women in Leadership hosts. The organisation does such a wonderful job organising mentor schemes, panel discussions and fundraisers etc, but there are so many people out there that aren’t aware of its work. So, I’m hoping that brushing up on my social media skills will be helpful for drawing attention to various WIL events. If all goes to plan, WIL will then be able to raise more money to help more women with more career success. Sweet.

Rebecca is taking Digital Marketing at BrainStation Vancouver.

Rebecca is taking Digital Marketing at BrainStation Vancouver.

Digital Marketing
1110 Hamilton Street