Student Experience | Why I’m Taking Digital Marketing | Kelly Irwin

By BrainStation April 3, 2017

What is your education and career background? Your current role?

My first experience with post secondary education was at BCIT in their Marketing Communications program. I graduated and then travelled around the world for most of my 20s. When I finally came back to Canada I took my RHN (Registered Holistic Nutritionist) designation at the Canadian School of Natural Nutrition. I started my own nutrition consulting business under “Health Coach Kelly” and worked full time at Vega as a Customer Experience Rep. My role included recipe development, product education and digital engagement. This past year I have done a complete 180 and I am now working for Lululemon. I hoping to make a career change into a digital marketing role.

What course are you enrolled in for this cohort and what made you decide to take it?

I am taking the digital marketing program and could not be more jazzed about it. Prior to enrolling in the Digital Marketing part-time course, I took part a few of BrainStation’s weekend workshops  such as Project Management, and Social Media Strategy. I learned such relevant and up to date information from some of Vancouver’s leading specialists in these full day workshops and more importantly I was able to apply it to my current role. It didn’t make sense to not dive deeper. The educators provide a ton of relevant information and an inside view into Vancouver’s tech industry.

How did you hear about the program?

I heard about the program through my friend who is also taking the Digital Marketing course. BrainStation is a popular place for my social circle.

What are you most excited to learn?

I am excited to dig deeper into brand strategy. The whole brand concept has grown massively since I graduated from school 8 years ago.

If you had to pick a favourite tech company doing awesome things – who would it be and why?

Hootsuite comes to mind as I always see them getting involved with community. They are building a powerful brand and not taking it too seriously.

Favourite spot to spend an afternoon in the city?

My favourite way to spend an afternoon is actually getting out of the city and into the woods. I love running the Baden Powell trail on the North Shore or climbing up the BCMC (any season)! I also really enjoy a good coffee shop. JJ Bean you got me?

How do you plan on applying your newfound skills, personally and/or professionally?

Understanding the world of digital marketing and the new technologies that stem from it. I would love to apply these skills to a new career in digital marketing here in Vancouver.