When it comes to digital marketing, Four Seasons is leading the pack in the hotel industry...but it wasn't always that way.
What is your education and career background? Your current role?
I am the Co-Founder of a plant based beauty line called United & Free, basically my role is to everything. I studied business at St. Francis Xavier University in Nova Scotia and completed a degree in Make-up artistry at John Casablanca’s Institute.What course are you enrolled in for this cohort and what made you decide to take it?
How did you hear about the program?
I have attended two sessions at BrainStation in the past, which were awesome! I learned about the Digital Marketing Course through one of the instructors.
What are you most excited to learn?
I have enrolled in the Digital Marketing Course so can help advance my online marketing skills. I really want to gain a good understanding of what tools are available and I how I can use them to make my business successful.
If you had to pick a favourite tech company doing awesome things – who would it be and why?
I’d have to say that Hootsuite has done a killer job, especially with branding. They have owly and always seem to rock whatever online trend has taken off.
Favourite spot to spend an afternoon in the city?
I have a 4 year old so it really depends on what she wants to do. We really like doing art at 4cats art studio together or taking our dog to Spanish Banks and hanging out.
How do you plan on applying your newfound skills, personally and/or professionally?
I plan on applying the skills I learn through this course directly to my business. I think it’s so important to understand the ins and outs of tech. I’m really excited to gain a better understanding of Digital Marketing and put it to use.