When it comes to digital marketing, Four Seasons is leading the pack in the hotel industry...but it wasn't always that way.
Learn more about BrainStation’s Digital Marketing course.
Meet Arielle Martin of Bailey Nelson Canada in Marketing and Graphic Design! Take a few minutes to read about why she’s taking our Digital Marketing course this fall cohort.
What course are you enrolled in for this cohort?
I am doing the Digital Marketing 10 Week Part Time course.
How did you hear about the program?
I work for an awesome brand called Bailey Nelson, and being part of a similar community to Brainstation we’ve managed to develop a great relationship. By getting to know the school and what they offer, I realized the Digital Marketing program would be a really great opportunity to gain a solid foundation in what I hope to pursue today and moving forward.
What made you decide to take the course?
As I balance both my independant Graphic Design career and a newer Social Media and Marketing role with Bailey Nelson, I knew that both sides of my career would benefit from the course. I find myself growing more into a digital space every day and I am incredibly optimistic about a future that can combine both my Graphic Design background and Digital Marketing.
What are you most excited to learn?
I am excited to learn how to captivate an audience through social media. I’ve become increasingly more curious about the capabilities and power of a brand’s social channels to tell a story, engage people and create a loyal brand following. I love the possibilities of creating a visual lifestyle – I have always been a visual person, and being able to represent a brand’s personality, values or characteristics through social channels, with the potential to reach large amounts of people globally, can really bring a brand to life in a big, exciting way.
How do you plan on applying your newfound skills, personally and/or professionally?
As an independent graphic designer, I’m confident that the skills I learn through this program will allow me to creatively exceed the needs of my clients . It will give me a much broader skill set, as I try to focus more on building a digital portfolio of work. As I grow into a more defined marketing role with Bailey Nelson, I hope the course will provide me with the proper foundation to effectively grow the brand and achieve the results they are working towards. There is a lot of opportunity to do awesome work there and I think the skills I acquire from the course will be the start of a big opportunity to work on a whole range of different projects.
If you had to pick a favourite tech company doing awesome things – who would it be and why?
For most of my generation using Snapchat, I’m sure everyone knows about the rebrand they’ve recently undergone. Not only has this app become one of the most widely used social channels, they are now trying to solve a problem that we experience when engaging with social media, which is simply that we are not enjoying our time in the present. We are constantly trying to document our lives to enjoy at a later time through pictures and videos. Evan Spiegel (founder & CEO) describes it, “like a wall in front of your face.” The newly unveiled Snap Inc., and their Spectacles (which are video and image recording sunglasses), is trying to let users enjoy moments in the present, all the while documenting to enjoy at a later time. It’s certainly a bold move, and even if it doesn’t catch on, I like that they are recognizing a societal problem and trying to change it for the better in a fun, creative way.
Favourite spot to spend an afternoon in the city?
Probably somewhere along the street on West Queen West – especially when the weather finally gets nice after a long winter. There is always a good coffee shop or vintage store to stroll into, with something new popping up every week it seems.
What entrepreneur or thought-leader inspires you most and why?
Sophia Amoruso. She started the clothing phenomenon Nasty Gal and coined the term #girlboss. If you’ve followed her career you’ll certainly see why. Starting my career and following my passion proved to be difficult, and ultimately, every day was not always a good day. Sophia Amoruso acknowledges the struggle but focuses on the idea that your work should always be and feel rewarding. That doesn’t always comes in the form of money or external success. As a freelancer just starting out, I find a lot of reassurance in her story and the reminder that everyone has a different path to their own success.
Describe your current hobbies and interests – do you see your course lending to these?
Hobbies and interests would mostly include traveling at the moment! Being fortunate enough to work remotely, I love being able to take my work with me and go exploring new places. I find a lot of inspiration in new places – being immersed in different cultures and surrounded by different people. I think this has really influenced my personal aesthetic and the way I approach my work in a more open-minded way. I feel that my course will only further that – allowing me to find inspiration in new ways for work of a different nature.
What will you be accomplishing in 10 weeks? or What will you be capable of in 10 weeks?
A lot! Over the course of 10 weeks we will be working towards a final project that incorporates all the skills needed to create an effective digital marketing campaign from start to finish. After the course is complete, I hope to be capable of independently creating and designing a marketing campaign that is not only unique and creative, but successful in achieving the desired results for any client.