Student Experience | Visual Design, Week 3 | Kelsey Reidl

By Kelsey Reidl February 2, 2016

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“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

This quote was one that really resonated with me from Unit 3 of Visual Design. As I spend time reviewing the notes from this past week’s lesson, I’m realizing that there is so much more to visual design than putting a few colours and fonts together on a page and calling it quits. Design takes thought, time, inspiration, creativity, and above all it takes patience; this is a lesson I am learning every day as I get more and more familiar with designing a user interface in Photoshop.

This week we reviewed six key design principals and how they would guide us through a future project. Consistency was one of the six elements that we discussed, and it certainly reminded me that there is no need to reinvent the wheel each time using Photoshop to design something. Nor do we have time for that!

After carefully selecting a colour palette for my website last week, I am applying the consistency principal using these 5 colours throughout everything else that I create for my user interface. Prior to reminding myself of this concept, I was using upwards of 15 to 20 unique colours in each project without even realizing – leading to a scattered and unfocused finished product.

Another piece of Unit 3 that I loved was the callout to current Navigation Trends & Styles. Though I spend much time browsing the web, I hardly realized which trends tend to be used on many modern webpages right now. I was able to gather some great inspiration from the examples we covered for this week’s take home assignment.

Until next week!

Kelsey is taking BrainStation's Visual Design course in Toronto!

Kelsey is taking BrainStation’s Visual Design course in Toronto!

Visual Design
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