Meet Fiona, a Digital Marketing Manager in Acquisition Marketing at Scotiabank’s Digital Factory who recently completed BrainStation’s Online Live Digital Marketing Course.
1. Now that you’re more than halfway through your course, what has been your favorite aspect of the course thus far?
The part I have enjoyed most the adaptive nature of students’ feedback and inviting industry experienced educators to provide insights in their respective fields. The past two weeks, we had guest educators come in: Cody, from Unbounce, talked everything SEO and Conner from Junction shared his wisdom on growth hacking.
2. Can you tell us a bit about your final project?
While the project is still a work in progress, I am constantly refining the content of the outline. I am incorporating elements of what was covered in class including SWOT analysis, user persona creation, channel plan, and keyword mapping campaigns in place.
3. How do you see yourself applying your newfound skills to your current role?
I am learning new optimization techniques and digital marketing tools with each class which is beneficial to implement into my brand. I have a better understanding on selecting the relevant marketing channels, working with SEM and SEO, just to name a few!
4. What have you found to be the most rewarding? Most challenging?
I find the most rewarding aspect of the course is the learning environment with direct access to industry professionals who have an intimate knowledge of the newest tools, techniques, and technologies, where I can immediately apply to real-life business practices.
Initially, I found most challenging was the amount of content the course covers within a short 10-week span; whether it be the wealth of readings, videos, tutorials, and exploring new concepts. I am now focused to apply the newly learned concepts into the final project.
5. What are your goals for week 7 & 8?
My goals are to implement some of the principles learned from the past few weeks into building a growth hacking plan by creating a list of social communities, identifying key influencers and advocates, and trends for social listening strategies to incorporate into the final project presentation.
With the SEM and SEO section already covered, I am preparing for the AdWords fundamentals exam and be certified by the end of Week 8.
Click here to learn more about BrainStation’s Digital Marketing course.