Student Experience, Sarah Smith | User Experience Design

By Sarah Smith April 12, 2016

Learn all about BrainStation’s UX Design Course!

Tell us a bit about yourself – your education, current role, why you decided to enrol in the course?

My name is Sarah Smith – I’m a Queen’s University graduate in Sociology, currently working as a Digital Advertising Account Executive. On a day-to-day basis, I help manage the creation and distribution of assets and content across websites, digital banners and on social media channels. Although I don’t practice it professionally, I love graphic design and aesthetics, which is one of the things that initially drew me to UX design. I eventually enrolled in the course when I realized that UX combined my love of design with my curiosity for problem solving and collaboration and that it could help me make better strategic decisions in my job too!

What are your goals for the course?

My goals for this course are to create a final project that I can ultimately build out into a functional website/app.

It’s been 2 weeks since the course kicked off – what have you found the most interesting thus far?

Personally, I’ve been most intrigued by the creation of user personas and archetypes – I think this has been the most interesting topic so far because it applies to every product or service you can think of, and can help determine a brand strategy and target market to focus on.

How would you describe the learning environment?

Minimalist. Bright. Relaxed. Brick Walls + Exposed Beams + Hardwood = heart eyes. Bonus points for Quantum Coffee!

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What have you found to be challenging?

In all honesty, the biggest challenge I’ve encountered at BrainStation has been keeping up my energy and focus throughout the class, especially after a long day at work. Breaks and snacks seem to help a lot!

What are your goals for week 3 & 4?

In weeks 3 & 4 it looks like we are going to cover a major portion of the Strategy & Research aspects of UX, so I’m hoping to solidify my final project idea and apply this new course material to help further develop the strategy behind its design.


Sarah is taking UX Design at BrainStation in Toronto!

User Experience Design
460 King Street West