Student Experience, Jordana Benamor | Product Management

By Jordana Benamor April 14, 2016

Click here to learn more about BrainStation’s Product Management Course!

Hey Guys!

Here is a little about me, and why I decided to take the Product Management course at BrainStation. I’m Jordana, a 24 year old living in Toronto. I graduated from the University of Guelph with a Bachelor of Science degree. After graduating I spent some time (like most people) searching for the right job. I started a 6 month training program with a medical device company for a Surgical Consultant position with Tribe Medical Group, who is the exclusive distributor of Arthrex. The training consisted of learning general medical knowledge as it relates to orthopedics, anatomy and extensive product training in a lab setting. My role as an associate surgical consultant is to manage existing accounts at various hospitals, and to ensure that our products are being used correctly in surgery. My day usually consists of attending a couple surgeries, including ACL, rotator cuff or foot and ankle procedures where the surgeons are using our products.

So, why did I decide to take this course? Well, I wanted to learn something new which could help me understand and execute the steps required to create a successful product. Arthrex is an industry leader in sports medicine products and currently has over 10,000 products, but is among some strong competitors. Taking this course will help me learn about product management methodology and frameworks, as well as give me the tools required to evaluate and develop a product idea. Being on the front lines of the business means I have a direct line to the end user (the surgeon or nurse) and their feedback about our products. Tribe Medical Group is not a technology company at it’s core, but after reading about the frameworks of Lean organizations, Agile team structure, and the concept of an MVP, I thought that there could be some overlap between how Arthrex develops products, and how a technology startup does.

I am taking Product Management at BrainStation in hopes of finding aspects of Agile product development that could be adopted by Arthrex to help develop more viable products for our users/customers through a more efficient process.

What’s really interesting so far is learning about the collaborative process to creating a product. However, since I don’t come from a background in product management, it can be challenging to keep up with all the product management terminology, but that will come with time!

My goals for the following weeks are to work on my product canvas, which is a strategic product planning tool which allows you to capture, describe and pivot your product strategy.

Thats all for now, thanks!

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Jordana is taking Product Management at BrainStation in Toronto!

460 King Street W