Student Experience | Why I’m Taking Digital Marketing | Tammy O’Connor

By Tammy O'Connor March 28, 2016

Click here to learn more about BrainStation’s Digital Marketing Course!

Technology is not my forte. There, I said it. I don’t use social media very often and to be frank, the idea of taking a course about how to use social media to help grow a business freaks me out a little bit. I like to think of myself as a little old fashioned in the sense that I would rather hear a human voice on the other end of the phone, instead of chatting through a text message. That way, I know if someone is actually laughing at my joke, or just using “LOL” to change the subject. Awkward.

I am currently employed at very successful salon and spa in the burbs. I am an administrative assistant, as well as a certified makeup artist and nail technician. Yeah, being artsy is my thing. I keep very busy with a full clientele and various administrative duties, as well as trying to keep up with marketing for the business. Having someone on your team who is tech savvy and willing to control the advertising for the business can make you feel very comfortable about not knowing the basic ins ­and­ outs of the digital world. I really want to change that.


Enter BrainStation.

I decided to take on the Digital Marketing program at BrainStation because I feel as though it will help me nail down the fundamentals of the digital world and get with the times. As a freelance makeup artist and nail technician on the side, word of mouth has been a great resource of mine, but an old fashioned one. I am excited to learn how to effectively reach out to a wider range of potential clients through social media outlets to expand my clientele. Another subject that I am interested in learning more about is blogging. As someone who is not extremely comfortable about writing out and sharing my thoughts, goals, and ideas, I find it interesting how some people can rope you into a good blog post and get you really interested in what they have to say.

To close, I am most excited to be back in class. I am looking forward to how much confidence this course will bring me to work online and just the general experience of being back in the classroom.


Tammy is taking Intro to Digital Marketing at BrainStation in Vancouver!

Digital Marketing
410-1110 Hamilton Street