Get to know Brittany, a Digital Marketing student in Vancouver working in the non-profit industry who is keen to build her digital skills to develop her personal and professional brand and dive into SEO and SEM. Get inspired by Brittany’s story.
What is your education and career background? Your current role?
I have a Bachelor of Arts degree from UBC, where I majored in Art History and minored in Commerce. My original career path was in the Sports Entertainment industry, where I worked at UBC Athletics and then continued on to The Vancouver Canadians Professional Baseball Club. It was with the Canadians that I realized my passion for helping others, and where I was fortunate enough to volunteer my time with the Vancouver Canadians Baseball Foundation. After that experience, I made the switch into the Non-Profit industry, where I reside to this day. I worked in Events, Data Processing and now I’m in the Philanthropy department at BC Children’s Hospital Foundation.
What course are you enrolled in for this cohort and what made you decide to take it?
I’m currently enrolled in the Digital Marketing course for this cohort. I decided to take this course, because I’ve realized that branding runs throughout all aspects of a business and even the work that I’m currently doing requires me to remain on brand. I’m hoping to gain a wide range of knowledge of digital marketing and hopefully use it at work and in my personal life, as I attempt to become more aware of my online presence and personal brand.
How did you hear about the program?
I heard about BrainStation through a friend who took the Digital Marketing course. She really enjoyed the course, and said that it gave her a great overview of digital marketing and provided her with the correct verbiage to use at work and in the industry.
What are you most excited to learn?
I’m really excited to learn about SEO and SEM, and the use of analytics in marketing. I think it’s fascinating to be able to predict trends, see the impact your brand can have in the market and the conversations that can take place on a global scale.
If you had to pick a favourite tech company doing awesome things – who would it be and why?
Is it too obvious if I pick Apple? I think we are all in love with Apple. They are amazing at marketing their products and at making us believe we need the latest and greatest that they have to offer. I love that my iPhone, iPad and MacBook can all sync together and that there’s no fuss with trying to transfer files. Everything is also extremely user-friendly. I only recently changed from a PC to a MacBook, and I was worried that it would take time to get used to, but everything is so intuitive.
Favourite spot to spend an afternoon in Vancouver?
Walking through the trails at Pacific Spirit Regional Park, preferably with a dog, and down towards Spanish Banks. The trails are breathtaking and are even a lot of fun in the rain. If you walk near the marsh when it’s raining, you can hear all the frogs croaking. Rain or shine, it’s a little slice of heaven!
How do you plan on applying your newfound skills, personally and/or professionally?
The skills that I acquire from the Digital Marketing course will be useful when working with the Marketing and Communications department at work. It will help me to better understand their branding requirements and storytelling needs when trying to prospect and pitch donor stories to the team. I think these skills will be extremely useful in understanding my personal brand, and will help me to create a professional brand strategy if I ever decide to launch a blog.
Inspired? Learn more about our upcoming Digital Marketing course and request a Course Info Package.