Student Experience | Aimie Zimon, Digital Marketing

By Aimie Zimon September 26, 2017


Meet Aimie, Manager of lululemon’s Global Store Ambassador Program who is enrolled in Digital Marketing to level up in a new skill-set and dedicate part of her week to education.


What is your education and career background? Your current role?

I studied Mass Communications + Public Relations at the University of Guelph-Humber and spent 7 years post-university working at in both agency/consumer PR + non-profit PR. Since then, I’ve spent the past 2 years working at lululemon on the Global Community team. Currently, I manage our Global Store Ambassador Program where I support our stores internationally to build relationships with inspiring fitness & cultural influencers in their communities.


What course are you enrolled in for this cohort and what made you decide to take it?

I’m taking the Digital Marketing course this cohort. I enrolled for 2 reasons – 1) Digital Marketing wasn’t an official part of my post-secondary education and 2) I have a continued desire to learn. BrainStation creates an environment of students & teachers I wouldn’t otherwise connect with, and it feels inspiring to dedicate a part of my week to education.


How did you hear about the program?

I took the Web Development course last year and learned about Digital Marketing while attending.


What are you most excited to learn?

A unique perspective. I get a lot of great training from my colleagues and our brand – I love to hear from other brands and people about what lights them up, challenges them, and inspires them in this evolved way of marketing.


If you had to pick a favourite tech company doing awesome things – who would it be and why

Ooh, that’s tough! I recently spent the day with a friend working at Amazon.  I was inspired to learn more about Jeff Bezo’s “Day 1” approach and how it shows up within their work – making decisions quickly & looking to the external work to stay on top of trends.

Secondly, I moved to Vancouver a couple of years ago and I can’t help but notice how many companies/entrepreneurs use Square here. Perhaps it had just not taken off before I left Toronto just yet.  They certainly make the customer experience a breeze (yes! email receipts!) & it’s cool to see how they cater to different size businesses to support them not only with sales but customer feedback, inventory and more.


How do you plan on applying your newfound skills, personally and/or professionally?

LIke many companies, there’s a ton of digital focus on my team at work right now.   The course allows me to participate in a new conversation in the workplace, peaks my interest in creative ways of working and keeps me inspired to learn from other people & brands to continue to evolve the way we work & communicate.


Inspired? Learn more about our upcoming Digital Marketing course and how you can level up your skills to become a Digital Marketer.