When it comes to digital marketing, Four Seasons is leading the pack in the hotel industry...but it wasn't always that way.
As you may have heard, Facebook recently announced Facebook 360 Video.
According to Wired, “users can explore the videos by dragging their cursors within videos on the desktop or by physically tilting their phones while watching on mobile. Each video is a few minutes long and give users a completely spherical—that is, 360-degree—way to explore sand dunes, the ocean, or, say, a galaxy far, far away.”
They launched the new feature with a clip from Star Wars: The Force Awakens, a clever marketing ploy that feeds off of the current Star Wars buzz online.
So what does this mean for YouTube? Netflix even? Unless both platforms improve their monetization efforts, Facebook’s traffic will make it so appealing that it’s likely YouTubers will move their content over to take advantage of the increase in exposure. And Netflix? They are less immediately threatened by the launch, however when Facebook starts incorporating video streaming, which they inevitably will, Netflix should be worried. Very worried.
Sure, people may argue that Facebook is losing popularity amongst youth, however when you look at the numbers, their traffic will continue to drive their success. What’s more, more and more people are now turning to Facebook to keep track of what’s going on in the world, turning people’s news feeds from a stream of over-sharing friends to, well, news.
Image source: Wired