Intro to UX Design | The Basics

By BrainStation January 30, 2016
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Want to get a taste of our part-time Intro to UX Design course in Toronto? Here’s a snippet from our Intro to UX Design Workshop, led by Tyler from IBM.

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User Experience vs. Design

  • Finding the ultimate way that users want to use a product or a service
  • Encompasses all aspects of the end-user interaction & the needs of the user
  • Stage 1 – Define (Who are your stakeholders)
  • Stage 2 – Design (UX/UI designers)
  • Stage 3 – Build (Developers, software engineers)

UX Design Roles & Responsibilities

  • Visual design
  • Information architecture
  • Interaction design
  • Usability
  • User research
  • Content strategy

Competencies of a UX Designer

  • Understanding user and their needs
  • Content strategy
  • Front-end development

UX vs. UI

  • UX → experience
  • UI → overall design

Design Thinking Tool Kit

  • Stage 1 – Empathize
  • Stage 2 – Define
  • Stage 3 – Ideate (Sketching and wireframes to visualize structure and layout)
  • Stage 4 – Prototype (Build out mock-up)
  • Stage 5 – Test (User testing to watch how users interact with your website, evaluate design)

Designing for Impact

  • Design must be:
    • Desirable (Human-centric design)
    • Viable (From a business perspective)
    • Feasible (Technology-wise)

To find out more about BrainStation’s User Experience Design Part-Time Course, click here!