Loki, Product Manager at Mobify, joined us at BrainStation Vancouver for an Intro to Product Management workshop to give a taste of the BrainStation Product Management course. Here are some of our takeaways.
A Product Manager is the voice of the market. They:
-Translate feedback into requirements
-Conduct and summarize market analysis
-Discovers problems in the marketing by interviewing customers
-Understands, articulates and quantifies problems in the market
A Product Manager is the gate keeper of the product. They:
-Determine feature set
-Use metrics to measure and iterate
-Balance between business and technical sides
-Determine if a feature is good enough to ship
A Product Manager is the CEO of the product. They:
-Sell the vision
-Take full responsibly for the success of the product
What core skills does it take to be a Product Manager?
–Ability to understand and analyze
-Effectively be able to communicate
What’s the difference between Project Management & Product Management?
A Project Manager ensures everything is getting done. They estimate, schedule, track tasks, and report.
A Product Manager figures out what to do. They create the vision, the market analysis, proposals, requirements and priorities.
So, what’s the key to creating a Minimum Viable Product? According to Loki,
“the least amount of work you can do to learn the most about something”.
He breaks it down into 5 steps:
- Build as little as possible
- Get feedback
- Figure out what you need next
- Build the next thing
Want to dive even deeper? BrainStation offers a part-time course in Product Management. In this course, you’ll learn product design, product prototyping, how to build a business case and much more!