Meet Fiona, a Digital Marketing Manager in Acquisition Marketing at Scotiabank’s Digital Factory who recently completed BrainStation’s Online Live Digital Marketing Course.
When it comes to digital marketing, there’s always something you can learn (and in fact, there’s almost always something you should be learning).
Digital marketing certificates are an easy way to stay on top of the latest tools, techniques, and trends, all of which can help you increase your overall skill set and performance on the job.
So, if you’re on the fence about additional marketing training, here are six digital marketing certificates that are certainly worth your time (and that you can do online from home).
What you’ll learn: How to develop and manage a social media marketing strategy (across platforms) that builds your brand and drives traffic.
There are now more than three billion social media users in the world, with 56 percent of all adults using more than one platform on a regular basis, and as much as 90 percent of all companies using social media for marketing. Social media is now mainstream media, making it a great time to boost your social media marketing skills.
Social Media Marketing certification can give you hands-on experience building measurable, end-to-end social campaigns with a variety of platforms. More importantly, it can help you define an effective social strategy, create a process for social content creation (including which campaign management platform to use), and then optimize your strategy and workflow for ongoing success.
What you’ll learn: Search engine optimization (SEO) strategies that improve your website’s ranking on search results pages and drive traffic to your site.
The number of available SEO jobs increased by 43 percent last year, and this shows no sign of slowing down. There is a good reason for this demand: 93 percent of online experiences begin with a search engine.
A certificate in SEO allows you to gain hands-on experience with key SEO initiatives, including website audits and keyword strategy. With a certification course, you can learn to assess your online presence and identify areas of improvement, conduct keyword research to identify and select keywords, and utilize off-page factors to improve your search engine results ranking.
What you’ll learn: How to develop and implement a comprehensive search engine marketing (SEM) strategy and plan.
No matter your level of marketing experience, it’s never a bad idea to boost your SEM skills.
An SEM certificate can help you get a better understanding of the principles and best practices of overall search marketing, which can then be used to develop an effective, comprehensive marketing strategy. In simplest terms, this means effectively using things like SEO and pay-per-click (PPC) advertising to drive traffic and improve lead generation.
Most importantly, though, an understanding of SEM best practices can help you measure, analyze, and adjust campaigns on an ongoing basis, ensuring you’re always making data-driven marketing decisions.
What you’ll learn: How to create effective, data-driven ad campaigns with the Google Ads platform.
With over 45 percent of the global online advertising market, Google’s advertising products are essential for any business to reach customers.
Google Ads certification can be a real advantage, giving you the chance to develop a better understanding of the platform, including how to create, manage, and scale impactful ad campaigns, and then maximize their performance.
What you’ll learn: How to use Google Analytics to measure performance, track user interaction, and create reports, simplifying decision making and planning.
Put simply, a Google Analytics certificate course provides hands-on experience with one of the world’s most essential digital platforms.
With a firm grasp of Google Analytics, you’ll be able to develop an end-to-end strategy involving behavior tracking, data collection, and insight development to support business objectives. You’ll also know how to transform data into meaningful and intuitive reports that communicate trends and improve the performance of your digital strategy. It’s a no-brainer for any digital marketer.
What you’ll learn: Hands-on experience with the latest digital marketing tools and techniques used by professionals around the world.
From marketing novices to industry vets, a digital marketing certificate course can often work wonders, helping professionals boost key digital skills competencies and stay current in their field. A great digital marketing certification course will usually help you develop comprehensive marketing plans (incorporating social media, search, and email marketing), set effective KPIs, and learn how to leverage cutting-edge tools and industry best practices.