We spoke with John Panighel, one of our expert digital marketing Instructors, about the changing marketing landscape, his role as a Senior Manager at adidas, and more.
Thinking of brushing up your digital skills? When it comes to digital marketing, there’s almost always something you can learn (and in fact, there’s almost always something you should be learning).
Digital marketing certifications are an easy way to stay current on evolving digital tools, concepts, and trends, which can also help you improve and increase your overall skill set (and marketability on the job front).
Let’s explore a handful of certificates that are actually worth your time.
What you’ll learn: How to develop and implement a comprehensive search engine marketing (SEM) strategy.
No matter your level of digital marketing proficiency, there’s never been a better time to boost your SEM skills. Don’t just take our word for it, though. SEM skills were among LinkedIn’s most in-demand skills for 2018 (and beyond).
A certification in SEM can help you get a better understanding of the principles and best practices of search marketing, which can then be used to develop an effective, comprehensive SEM strategy. In simplest terms, this means using things like search engine optimization and pay-per-click (PPC) strategies to drive traffic and improve lead generation.
Most importantly, though, an understanding of SEM best practices ensures that you are measuring, analyzing, and adjusting SEM campaigns on an ongoing basis.
What you’ll learn: SEO strategies that improve your website’s ranking and drive traffic.
The number of available search engine optimization jobs increased by 43 percent this year, and this shows no sign of slowing down. There is a good reason for this demand: 93 percent of online experiences begin with a search engine.
Search Engine Optimization (SEO) training allows you to gain hands-on experience with key SEO initiatives, including website audits and keyword strategy. With a certification course, you can learn to assess your online presence and identify areas of improvement; conduct keyword research to identify and select keywords; and utilize off-page factors to improve your search engine results ranking.
What you’ll learn: How to develop and manage a social media marketing strategy that builds your brand and drives traffic.
There are now more than three billion social media users in the world, with 56 percent of all adults using more than one platform on a regular basis, and as much as 85 percent of all companies using social media for marketing. Social media is now mainstream media, making it a great time to boost your social media marketing skills.
Social Media Marketing Training can give you hands-on experience building measurable, end-to-end social campaigns with a variety of platforms. More importantly, it can help you define an effective social strategy, create a process for social content creation (including which campaign management platform to leverage), and then optimize your strategy for ongoing success.
What you’ll learn: How to create effective, data-driven ad campaigns with the Google Ads platform.
With over 45 percent of the global online advertising market, Google’s advertising products are essential for any business to reach customers.
Google Ads Training can be a real advantage, then, giving you the chance to develop a fuller understanding of the platform, including how to create, manage, and scale impactful ad campaigns, and then maximize their performance.
What you’ll learn: How to use Google Analytics to measure performance, track user interaction, and create reports, simplifying decision making and planning.
Put simply, Google Analytics training provides hands-on experience with one of the world’s most essential digital platforms.
With a firm grasp of Google Analytics, you’ll be able to develop an end-to-end strategy involving behaviour tracking, data collection, and insight development to support business objectives. You’ll also know how to transform data into meaningful and intuitive reports that communicate trends and improve the performance of your digital strategy. It’s a no-brainer for any digital marketer.
Looking to brush up on all of these digital marketing skills? Check out BrainStation’s Digital Marketing course.