5 Additional Digital Marketing Certifications Worth Your Time
You’ve already received training in digital marketing — do you really need anything else to be successful?
Well, yes and no. When it comes to digital marketing certifications, there are dozens available. It seems that almost every startup has their own certification program available just so you can add a fancy badge to your resumé. You don’t need to hustle to get certified in a dozen different programs just for the sake of it.
As you may suspect, not all digital marketing certifications are made equal. Not every program offers the return on investment to justify taking time out of your busy schedule.
However, there are a few certifications that rise above the noise. These digital marketing certifications not only help you stay current on evolving tools and trends but can also help you specialize so you can get a foot in the door for more niche marketing positions.
Ready to get a taste of the programs out there? Let’s explore a handful of the certificates that are actually worth your time and hard-earned cash.
What it covers: Inbound marketing tactics, sales
If you already have a grasp of the digital marketing basics and want to add some knowledge about sales and inbound marketing, then HubSpot Academy is a solid place to begin.
HubSpot’s core Academy offering, its Inbound Certification, is great for marketers who aren’t as familiar with the ins and outs of using inbound marketing for the modern customer. It’s free to enroll and you don’t need to be a HubSpot customer. The program consists of 4.5 hours of content to get through before the big exam.
Their Academy site also offers some free courses on the basics of email marketing, marketing design, inbound sales, and content marketing that are worth checking out — after all, they’re offering up all this knowledge for free.
For more advanced marketers, these courses can serve as solid reviews or a way to dabble in other, unexplored areas of the industry (i.e. design, sales, email marketing).
Certificate in Content Marketing via The School of The New York Times
What it covers: Content marketing and strategy, brand storytelling
The masters of journalistic storytelling are now passing on their hard-earned knowledge to content newbies. The New York Times’ T Brand Studio, the brand journalism arm of the renowned media brand, offers a Certificate in Content Marketing that goes over some of the advanced techniques they use to tell excellent stories. From story mining, using video, and driving engagement for branded content, students will get a crash course in brand journalism in five components from some of the best in the biz.
However, if the high price tag of $1,450 has given you a serious case of sticker shock, never fear: There are less expensive alternatives. One well-reviewed option is Udemy’s Selling With Stories, which helps current and prospective content marketers and copywriters maximize their storytelling abilities for only $15.
HootSuite Social Media Marketing Certificate
What it covers: Social media management and marketing
While you may be a power user on all the popular social media channels, you may not be well-versed in industry best practices for social media marketing. For a crash course, HootSuite Academy’s Social Marketing Training program is a solid option. You’ll learn the fundamentals of building and optimizing branded social profiles, as well as growing and marketing to your audience.
After completing the free training course, students can take the 60-question online exam for a fee ($199) to earn the official HootSuite certification.
Google AdWords Certification
What it covers: Basic to advanced AdWords techniques
Cost: Free, but must sign up for Google Partners
When it comes to online advertising, a digital marketer needs to know the fundamentals of Google AdWords to better their brand’s reach on the web. Fortunately, Google offers a free certification program for burgeoning AdWords experts.
You learn why Google AdWords is a great platform for pay-per-click (PPC) ads for your brand, as well as the tool’s best practices. Using course materials straight from Google, you’ll learn how to manage, optimize, and measure the success of search advertising campaigns. And once you pass the test, you can show off your expertise with a personalized certificate.
Google Analytics Academy
What it covers: Data management
Once again, the bigwigs over at Google are offering up their extensive knowledge for free. With Google Analytics Academy, eager digital marketers can learn more about the industry-leading namesake tool.
While you may have a basic understanding of Google Analytics’ web traffic tracking features, this program will teach you how to implement tracking codes, analyze reports, and create custom goals within the tool. Armed with these skills, digital marketers can make better data-driven decisions to get more mileage out of their campaigns and replicate past successes.
Moving Forward With These Digital Marketing certifications
Want to take a deeper dive into Digital Marketing fundamentals? Check out BrainStation’s Digital Marketing course to learn from industry pros so you can pair the aforementioned digital marketing certifications with a solid foundational skill set.