This week, we sat down with Reuben Major, Co-Founder of Vital Supply Co., to talk mind, body, and food. Read on to learn about Vital’s healthy meal subscription service.
Tell us a bit about Vital Supply.
Vital Supply Co. is a healthy meal subscription service aiming to make healthy eating convenient and accessible to people who value the foods they put in their bodies.
What inspired you to start this company?
Our grand intention with Vital is to give people their valuable time back through eating our food. Simply put, Vital fuels healthy bodies, sharp minds and big lives!
What is the coolest thing that’s happening at Vital right now?
We were just the lead food vendor for a huge CrossFit competition called the CanWest games, put on by Rocky Point CrossFit out in Coquitlam. Over two days there were 310 athletes competing and another 500 or so spectators coming through each day. We built an outdoor kitchen and produced over 800 meals over the two days!
What have you found to be the most successful marketing tactic to build your brand?
Our philosophy is to get “food in mouths”. We find that by providing samples for people, we surprise them with the quality of meals we are putting in containers.
Where do you see your company in 5 years? 10 years?
Let’s look 5 years ahead. We see meal subscription as one of the fastest growing food trends in North America. People want convenience, but we (society) are better understanding what food does to us and for us. We see ourselves being a regular solution for busy people who want healthy convenience!
Where are some of your favourite places to eat in Vancouver?
I love to eat out and check out what’s new in the city! I’ve recently had great meals at Nightingale, Savio Volpe and Juniper.
How can people reach you if they want to learn more?
Simply put, Vital Supply Co. fuels healthy bodies, sharp minds and big lives, and we do that through food: chef-inspired, clean, healthy meals; delivered. We help our customers stay on their A-game mentally and physically while providing the utmost convenience – it’s ideal for the work hard, play hard lifestyle, people who demand the most from themselves.
We provide our clientele with addictively flavourful, sustainably sourced meals that are carefully crafted to provide the ultimate fuel. We source local and organic produce whenever possible and cook with proteins exclusively from Two River’s Specialty Meats – free range, hormone, steroid and antibiotic free. We work with our nutritionist to ensure that each meal offers a good balance of protein, fats and carbohydrates with our main focus being that we cook using REAL FOOD!
We aim to weave ourselves into the lifestyles of our clients and return their valuable time by eliminating the need to plan, source, shop, cook and clean, or to track down their next meal during a busy work day. This, while ensuring each meal is addictive and nutrient dense, not to mention being gluten and dairy free! Take the Vital tour here.