BrainStation has now been part of the Toronto tech community for seven years, and in that time, the […]
What are your backgrounds?
Amy: I have a pretty diverse background, with sales, operations management and a bit of marketing across completely unrelated industries. I like to think that makes me versatile 😉
Joni: All over the place. I love getting new roles because the learning curve is so steep to begin, so I have found myself in several industries, cities and moving around in companies or finding new ones over the years. Marketing and strategic sales always being the core of the roles I’ve had.
What is kitskitchen?
We are a Vancouver-based health foods company that emphasizes local support and sustainable food practices. We make clean eating available with our, wheat-free and dairy-free seasonal products (soups, bone broths and jams/spreads) made with local (BC)-sourced ingredients, and offer them through resellers in the Lower Mainland and our website.
How did kitskitchen start?
The idea came from a personal need. Joni started making her own healthy soups made with whole ingredients because there weren’t any available in stores that weren’t packed with processed vegetables, sugar and cream. Her co-workers at lululemon started asking her to bring some in for them and that they’d buy them!
A few months later, we started working on building more on the idea and here we are today.
What have you found to be the most successful marketing tactic to build the brand?
A positive brand that people can relate to, want to associate with and get behind is important, but unless the product behind the brand is quality, none of that matters.
The importance we place on local support and community has a lot to do with how our company and brand has been able to grow. Instagram played an integral role to capture the attention of local influencers who have their finger on the pulse of the food scene.
Once a few key people began to pay attention to what we were doing, our brand started to grow from there on a local level.
What is a typical workday like for you?
What we love about what we do is that there is no typical work day. Sure, we have production days which have become consistent – but we get to meet new people, think and expand on new ideas, start new projects every day. It’s really cool to wake up every day and be excited and unknowing of what could happen.
What’s your favorite social channel?
One word: Instagram.
What’s the best advice you could give someone who is starting their own business?
There are so many, it’s hard to say what the best advice would be. We’ve learned so much in our first year. We actually have 6 key things we learned and you can read them here 😉
What has been your biggest accomplishment so far?
We’re really proud of a lot of things we’ve accomplished, but maybe it’s worth noting our goal we set for ourselves in the beginning of the year that was a measurable one.
We wanted to get listed with a major grocery store and specifically wanted an Urban Fare, Whole Foods or Choices account. A week before we hit our one year mark, we got into all Urban Fares in Vancouver!
Where do you see kitskitchen in 2 years?
Improved internal operational structures, more product offerings, further geographic reach, more availability of our products in stores.
How do people get in contact with you?