When it comes to digital marketing, Four Seasons is leading the pack in the hotel industry...but it wasn't always that way.
Are you and your company looking for ways to drive website traffic and improve your search ranking? You’re not alone. The number of available search engine optimization jobs increased by 43 percent this year, with search marketing experience among LinkedIn’s most in-demand skills for 2018 and beyond.
To address this need, BrainStation is now offering Search Engine Optimization (SEO) training, a comprehensive understanding of search engines, search marketing best practices and techniques.
What You’ll Learn
How to conduct an SEO audit
Learn how to conduct a comprehensive SEO audit to assess the impact of existing online efforts and identify areas of improvement.
Search Engine Fundamentals
Understand how search engines read your website, and decide the overall ranking of results on the search engine results page.
SEO best practices
Set up core anchors and analyze existing anchors to ensure search engines are able to easily access and read your website’s keywords.
How to create a keyword strategy
Conduct research to identify and select keywords and create a keyword tracking map to ensure you’re sending customers to the relevant website pages.
Adopt on-page SEO best practices
Complete audits of on-page SEO factors, including meta descriptions, keyword relevance, and site experience, to identify areas of opportunity that will increase your ranking and drive traffic.
Build an off-page SEO strategy
Learn how to utilize off-page factors like backlinks and content marketing to influence and improve your search engine results ranking.
Master SEO, In-Person or Online
Search Engine Optimization training, which is available online and at our campuses in New York, Toronto, and Vancouver, provides the same instructor-led, collaborative learning experience as BrainStation’s cutting-edge courses and programs.
Looking to Enroll a Team?
BrainStation has empowered employees and teams from some of the largest organizations in the world. Our Learning Advisors are ready to find the right training option for you and your team. Ready to get started?
Click here to find out more about Search Engine Optimization training.