You may have heard about how machine learning will impact our lives. The question is, what’s the difference between data science and machine learning?
The Data & AI Marketing Toronto Conference and Expo is kicking off next week! The two-day event is expected to draw more than 1,000 attendees, with more than 60 speakers, 35 exhibiting brands, case studies, and solutions workshops.
Interested in checking out the conference? Register now and use the code “BRAINSTATION” and you can get 20 percent off your ticket.
Still on the fence? Here are seven sessions you really shouldn’t miss.
What Your Use of Data Says About the Viability of Your Marketing Culture
December 2nd, 10 am
Heather Ritchie, the Head of Campaign Strategy and Executive Producer of Futurithmic at Nokia, leads this session, which explores how Nokia uses data to make its Futurithmic content platform stronger each month. It will look at how data was used to set up the program, the data used monthly to evaluate success, and how data can be used to make constant improvements.
Insights Through Big Data Vs. Artificial Intelligence
December 2nd, 1:30 pm
Danielle Thé, the Senior Product Manager at Wattpad digs into how artificial intelligence can provide us with insights that big data analytics never could. To get there, we have to understand the difference between insights from big data vs. artificial intelligence, and the importance of continually collecting data.
Let’s Talk Privacy, Fireside Chat Hosted by IAB
December 2nd, 4:30 pm
Hosted by the Interactive Advertising Bureau Of Canada, this fireside chat with Holt Renfrew’s Corporate Privacy Officer Kristina Smith explores privacy matters in the age of big data collection. As the ability to collect data continues to get easier, how can we ensure the security of consumer data?
Unlocking Data to Activate Your Locations
December 3rd, 8:45 am
In this session, Mike Jolly, the Global Head of Measurement and Insights at Waze, looks at how some of the most innovative brands are taking charge of their destination-based data to help move people to physical storefronts. By building location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly prove what works – and scale results.
Loyalty Isn’t Dead…Yet!
December 3rd, 9:30 am
Featuring executives from Nissan Canada, Facebook, Bank of Montreal, and Phillips North America, this panel discussion explores how your business can shift from targeting a customer transaction to a focus on creating a lasting relationship with your customer.
Using Data to More Effectively Deliver Stories
December 3rd, 3:30 pm
In this session, Sean Stanleigh, the Head of Globe Content Studio at the Globe And Mail, showcases how the newsroom and the content studio use data and social listening to make future storytelling decisions for their audience and their advertising clients.
Panel: Machine Learning Marketers
December 3rd, 4:45 pm
This panel discussion features speakers from G Adventures, Rogers, York University, and more, and will explore how marketers are using machine learning for anything from content creation to collecting in-depth analytics. Find out how team leaders are managing high expectations for their employees to upgrade their skill-sets and the shifts in their team’s dynamics.
The Data & AI Marketing Toronto Conference and Expo is being held on December 2 and 3 at the Hyatt Regency. Register now and use the code “BRAINSTATION” and you can get 20 percent off your ticket.