7 Companies with Killer Instagram Strategies

By BrainStation May 2, 2019
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Coordinating social media content is an important tenet of any digital marketing strategy. Instagram in particular has gained a reputation as a channel that can effectively help grow your brand, touting the ability to provide brands with 25% more engagement than other platforms. But, finding compelling content that’s unique, visually appealing, and interesting to your audience isn’t always easy.

We’ve curated seven businesses with compelling content and engaged audiences to inspire your next Instagram marketing strategy.

CW Pencil Enterprise

Who: Purveyors of superior graphite. These pencil pushers curate a selection of beautiful pencils to sell to anyone who appreciates their functionality, beauty, and history.

Location: New York

Target audience: Stationery addicts

Why it’s awesome

CW has honed a colourful, delightful palette that’s sure to brighten anyone’s Instagram feed. They highlight pencils that have a history, or a unique design that helps customers buy into each pencil’s story. In the process, they’ve built a highly-engaged community of pencil lovers that’s always excited to see the latest (ridiculously aesthetic) graphite release.

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A fist full of pink Futuras for this bright spring day 🌷

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The kids are back in school, the shop is quiet and we're just here enjoying the view ✏️

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They’re here! @blackwing Volumes 811 are an homage to the library and inspired by the iconic green banker lamps so often found in reading rooms and atop card catalogs. We took a dozen of these pencils on a trip to the Seward Park Branch of the @nypl, just a three minute walk from the shop. Where will you take yours? 💚📚✏️

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Heritage Bicycles

Who: Heritage crafts their own bikes and their own coffee, making them a mash-up of two concepts and cultures that, Heritage believes, really go hand-in-hand: bikes and coffee.

Location: Chicago

Target audience: Coffee and bike lovers

Why it’s awesome

This shop gets creative with bikes. They engage followers with quirky bicycle photos, and pique your tastebuds with shots of yummy sandwiches and close-ups of coffee. They have a truly local feel that will attract those looking to invest in their neighbourhood.

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The Coffee Ride Through 🚲☕️ . One of the best things about our new shop is you can roll right into the shop through our automatic doors and grab and go! If you want to stay, you can put your bike in one of our many bike racks and enjoy your day! 😊🚲 172 N Racine

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🚲✨ Bike Giveaway! We'll be running a pretty cool giveaway, awarding one customer at our Fulton Market location a custom bike valued at $799. (We promise we’ll put together your bike 😉) . We're picking one transaction at random from within the first two weeks of business as a winner, the more morning coffee runs the better your chances of winning. Stop on by! 172 N Racine 🙌🏾🚲

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New Menu Item: Flying Lattes ☕️✨

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LearnLux

Who: LearnLux is on a mission to make financial wellness a priority. They create online learning tools to empower people to take control of their personal finance.

Location: Boston

Target audience: The financially attuned

Why it’s awesome

Learnlux’s money reminders are perfect for anyone trying to be more financially conscious. They’ve also done a great job at adapting to the tone of popular instagram posts by using quotes, message boards, and screenshots of tweets. They show that finances don’t have to be a drag, rather, being financially-savvy can be fun, relatable, and a way to find your community.

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Isn't the peace of mind you get from knowing you're making great financial decisions the best treat of all?

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Almost 30% of households in America have less than $1,000 saved. Do you have an emergency fund (with any amount in it)? Comment below with 👍or 👎

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Big. Freaking. Mood. 💰✍️

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Kotn

Who: Kotn creates ethically-made quality clothing essentials that don’t cost a fortune.

Location: Vancouver, Toronto, Montreal

Target Audience: The effortlessly fashionable and socially-responsible

Why it’s awesome

The soft tones and textures of Kotn’s Instagram feed embodies the style of their clothing and the aesthetic of their customers. They go a step further by making their customers the face of their brand, showcasing real people incorporating Kotn into their own unique looks. They also satisfy the socially-conscious crowd by putting their cotton farms, factories, and workers in the spotlight.

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👁: @studio.bliue wearing the Mock Neck Longsleeve and Jersey Skirt in Alabaster. Available in-store and online.

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👁: @goodgyaljj wearing the Fitted Turtleneck in White. Now on sale—in-store and online.

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Six years ago today, the Rana Plaza factory collapsed in Bangladesh, leaving over a thousand garment workers dead. This disaster brought some of the questionable business practices associated with fast fashion to light and helped set in stone the foundation of our business. So today, we want you to meet some of the people who make your Kotn products come to life. – 👁️: Our Co-founder Rami with Hajj Mohamed, a Cotton Farmer in the region of Faiyum, where we grew the cotton for our upcoming collection. See more on our stories, and learn about our farms, factories, and direct-trade model at kotn.com

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Sweetgreen

Who: Building healthier communities by connecting people to real food.

Location: USA

Target audience: Healthy foodies

Why it’s awesome

Sweetgreen gets creative with videos. They post simple clips of food that make their bowls feel fun, fresh, and delicious. Their attention to the vibrancy of fresh produce and bread is enough to delight any healthy food-lover. They also spend time producing beautiful IG TV videos that give a more intimate view of food preparation.

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Julius Caesar meets Aphrodite — #sghack your Kale Caesar by switching out caesar dressing for Green Goddess. Try it and let us know what you think in the comments.

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Sound on for satisfying country bread #ASMR c/o @clarkstreetbread. Head to our story for more.

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Before Spring can make its way to your bowl, it makes a pit stop at the farmers’ market. Head to our story to hit the @smfms with sg chef @katelynnolanshannon.

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Billie

Who: A female-first shave and body brand delivering everyday TLC from top to toe.
Location: New York

Target audience: Female feminists

Why it’s awesome

Billie’s account features a lot of millennial pink, shiny portraits, and quirky animations. This halogenic feel paired with references to the 90s is particularly on trend for millennials and exactly what they’re looking to add to their Instagram feed. Plus, you can’t help but feel empowered when you’re part of a community that’s confidently promoting body positivity.

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Gang 💖

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We upgraded our shave soap with charcoal for more skin-loving goodness. Charcoal is known to: ✔Help to sweep away excess oil for a closer shave. ✔Draw out impurities for a deeper cleanse. ✔Gently exfoliate to help prevent skin irritation or ingrown hairs.

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ICYMI #januhairy is a month-long movement that empowers everyone to grow it all out, in support of the non-profit Body Gossip (they promote education around body acceptance). We're participating by donating 1% of this month's revenue to body positive initiatives, including Body Gossip. We're proud to join in and continue to encourage everyone to be more confident with the choices they make around hair, because shaving is up to you and only you✨

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Village Juicery

Who: Village Juicery offers certified organic cold pressed juice and food made fresh daily

Location: Toronto

Target audience: Healthy eaters

Why it’s awesome

Every time you look at a bottle of fresh-pressed juice, you remember the healthy person you’re striving to be. Highlighting their juices, sandwiches, and kombucha workshops, they’ve mastered their green, clean, refreshing tone. By joining their #villager community, you’re declaring a life of healthy-living.

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MINI DETOX SALAD! 🌈 This salad is as mighty as it is mini. Packed with organic vegetables, marinated grilled tempeh and a variety of sprouts and seeds – it's the ultimate match to our creamy almond butter dressing. #minidetox #madeinhouse #everythingorganic

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This season, we are highlighting a seasonal flavour designed in partnership with our friends @pizzalibretto . Available at all Village Juicery and Pizzeria Libretto locations, this ROSSO blends includes grapefruit, orange, apple and beets. #juicefoundhere #everythingorganic #seasonalspecial

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The best things in life come in small packages. Our breakfast jars are made fresh everyday and nutritionist designed with plant based ingredients – a well balanced meal anytime of the day!

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Ready to ramp up your Instagram strategy? BrainStation offers a part-time certificate course in Social Media Marketing to help you gain the skills you need to make your mark on social.