Brands take a big risk when they change their logos, whether it’s a tweak or a major overhaul. Here are six recent examples of major companies successfully rebranding their signature logos.
Listening to experts in design can help you look at your field from a fresh angle. But, with so many lectures, podcasts, tutorials, and talks, where do you start?
We’ve compiled six TedTalks on design and user research that won’t disappoint. Soak in the wisdom of these masters to help inspire your next project.
What Can We Learn From Shortcuts?
How do you build a product people really want? Allow consumers to be a part of the process. In this short talk, Designer Tom Hulme uses desire paths as an example of the intersection of design and user experience, showing how the user should be a collaborator in thoughtful, empathetic design.
Making a Car for the Visually Impaired
Roboticist Dennis Hong pushes user experience design to the extreme. His team created smart feedback tools enabling the visually impaired to make intentional decisions and drive independently. Listen to how user research helped them craft a perfectly tailored product.
The Human Insights Missing From Big Data
“Rather than abstracting us further from human behavior, we need to think about how can we use data as a tool to actually bring that behavior into real life.” Product Designer Rochelle King explains how data-driven decisions can have a huge impact on product success.
How Giant Websites Design for You (and a Billion Others, Too)
As a Designer, it’s not about you, it’s about the people you’re designing for… even if that’s over 1 billion people. Vice-President of Product Design at Facebook and user experience master, Margaret Gould Stewart, talks about what to consider when designing a global website.
What Makes Technology so Habit-Forming?
“About 40% of what you do, day in and day out, is done purely out of habit.” Stanford Professor Nir Eyal shares with us, “the hook,” a design pattern that companies use to build habit-forming products.
Happiness by Design
Graphic designer Stefan Sagmeister dissects moments of his life that made him happy and shows us how many of those moments were inspired by good design. He’s careful to make a distinction between design that represents happiness, and design that evokes happiness – the latter being more difficult to accomplish than the former.
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