Brands take a big risk when they change their logos, whether it’s a tweak or a major overhaul. Here are six recent examples of major companies successfully rebranding their signature logos.
The Design & Content conference is kicking off in Vancouver on July 17th, and the three-day conference offers a wide range of workshops and talks from industry leaders.
We picked out five talks you won’t want to miss.
You Are Not the Target – Thursday, July 18 at 11:15 a.m.
In this talk, Jon Crowley, the Strategy Director at SID LEE, explores the ways a target audience should impact and inform the way marketers and designers work and, more importantly, what they create.
Content Strategy as a Methodology – Friday, July 19 at 9:10 a.m.
Rachel Loving, the Content Design Director at Publicis Sapient, looks at the expanding scope of responsibilities for Content Strategists (seen in the rise of jobs like Content Designer, UX Writer, and more), and asks if approaching content strategy as a methodology could unify this mix of content-related practices.
Designing Content for Humanitarian Immigration Services – Friday, July 19 at 9:55 a.m
In this talk, Crystal Yan, the Content and Service Designer at the US Digital Service, will provide real-world examples of the impact human-centered design has had on asylum seekers, and offers key insights into how marketers can improve their content and service designs.
Strategic Writing for UX – Friday, July 19 at 10:55 a.m.
Torrey Podmajersky, a UX Writer at Google, explores how UX writing is different from other forms of content, where it fits in, how to measure its impact, and where UX writers fit in the design and development process.
Designing Safe Platforms for Marginalized Users – Friday, July 19 at 2:15 a.m.
Morgan Bromell, the founder of Thurst (a dating app for the LGBTQIA+ community), explores the process of determining what is “safe” and what security means as you develop the structure of a platform, app, product, or service that has marginalized users.
See BrainStation at Design & Content, July 17-19, in Vancouver.