Week four was particularly exciting because we had the opportunity to get off of our computers and put marker to paper. Our instructors, Michael and Hira, introduced us to the idea of user journeys. This exercise actually challenges you to put yourself in your user’s shoes and create the path of an ideal experience.
For this activity, we broke up into smaller groups which helped since I seemed to have so many questions! What if our product had multiple users? What if at some point their paths crossed? Hira did a great job of helping me through my journey. We took to the white board and mapped it out together, considering how the user’s emotions would change along the way and when the ‘decision’ would be made.
After this we learned about user navigation, which is the actions a user takes to make their way through a website or app. The goal is to get the user deeper into the experience and help them find what they’re looking for. They are commonly thought of as the bar that runs along the top of a page. Once again, we took marker to paper to apply this idea to our own projects. I think I had way too much fun with the colours.
Let’s see what next week brings!